5 Tips to Choose a Domain Name For Your Internet Business

November 24, 2011 by  Filed under: Domain 

Individuals engaged in Internet businesses, often find it difficult to choose the right domain name. Just like the name of any business, the domain name has to be catchy, easy to remember for clients and has to pull the target audience by working well in search engines. The moment you choose any domain name for your online business, try to have feedback from friends and experts.

Every domain appears in a unique way on the Internet. Individuals need to have an understanding of different domain names before they select one. The domain name acts as a center of identification for an online business. People need to consider a few things to represent their businesses on the World Wide Web uniquely and professionally.


1. Keep the domain name as the web site name: To name a web site after the domain name is crucial for any online business. Before customers think of any web site, they think of the same by its name. If the domain name is the Universal Resource Locator (URL), then people know how to reach it.

Take for instance, if someone is thinking to access thefreecountry.com. Here, the person need not think over what URL to enter the browser, as the web site name is none other than the URL itself. If you have just started any Internet business, stick to a cheaper means of getting a domain name for the web site followed by naming the web site.

2. Choose the size of your domain name: You may keep the domain name at any length up to 67 characters. Do not settle for any domain name, which is difficult to understand for you as well as the customers. Hence, keep the domain name short, so that it is easier to recall every time you enter it in the address bar on the Internet. Long domain names too work well for the Internet business, as they include keywords of your web site. However, they cost well in most search engines.

3. Choose from existing domain names: The most popular domain names are, for example xyz.com, xyz.org and xyz.net, which companies use internationally. You may choose from any of these existing domain names for your web site’s identity. If you operate your Internet business on the local scale, then it is better to choose a domain name, which is country-specific.

4. Choose a brand/generic domain name: Choose a domain name that matches with the brand, as it is very important for any Internet business. Here, the domain name might be the name, which you use for advertising the product online, as people may enter this name into their browser, while they make a search. In addition, it is easier for them to remember.

5. Hyphenate the domain name: This process comes after choosing a domain name. Though it is not necessary, it depends on individual choices. If you hyphenate it, search engines might well distinguish the keywords you enter.

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