6 Tips to Get the Right Domain Name

November 24, 2011 by  Filed under: Domain 

A domain name is the name that identifies a website. For example, Microsoft.com is the domain name of Microsoft’s website.

People are increasingly coming to realise how valuable domain names are as commodities in their own right. Businesses are realising that the right domain name can be the difference between success and failure on the web. A good domain name can generate enough traffic to turn an unprofitable website into a profitable one.

As an example of their potential value, creditcards.com recently sold for $2.75 million, a record for a 2 word domain name. Fund.com sold for $10 million in early 2008.

Obviously, the vast majority of domains will not fetch this kind of money, but there is the potential to make a very good income trading domain names. Making money from domain names is not new and not revolutionary, but it is an industry that is growing exponentially, and an opportunity that should be grabbed with both hands.

So, how do you get a good domain name?

1. Avoid overly long and complicated domain names. A short name is much easier for your potential visitors to remember. The very short names are mostly already gone, but good names are still available.

2. Link your domain name to the product your website is selling. For example, if you sell gardening tools, get a domain that makes this clear, for example gardentools.com. Potential customers will then know what you’re offering, meaning your traffic will be more targeted.

3. Make it unique – an original name will stick in peoples’ minds, so they will visit and revisit your site.

4. Stick to dotcom extensions – people are familiar with these, and so are more comfortable with them, and more likely to visit your site.

5. It is essential that your domain name is easy to pronounce and to spell. It is very important that when someone hears your domain name that they know how to spell it – otherwise they will type in the wrong address, and you’ll lose visitors.

6. Persevere! The domain name you first choose will probably already be taken, but keep trying. Stick to the rules above, but use your imagination – there are still lots of profitable domain names out there. As Bill Gates said, “Domains have and will continue to go up in value faster than any other commodity ever known to man.” Don’t miss this opportunity!

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