Domain Names – Rethinking Your Online Marketing

November 24, 2011 by  Filed under: Domain 

When you think of effective marketing, I’m betting the United States Postal Service doesn’t come to mind. For most, the USPS is just one of those things you take for granted. And with today’s many shipping options – and providers, they are making sure you think of them first.

Someone at the top gets it. They have begun promoting new websites, targeting key marketing messages, the latest of which is rethinkyourshipping . This is a wise move on many levels, and they’ll gain a certain amount of web traffic from the SEO value of the domain name – but I think that more importantly, they put a little distance between them and the image of “snail mail”. The website touts many advantages, including online savings which will be very attractive to online merchants and eBay shippers.

Acquiring an additional keyword or themed domain name can only add value to your online marketing. Let’s face it. Everyone knows who the USPS is, and what they do. They didn’t really need another domain name for branding / name recognition. Likewise, if you don’t have an established relationship with your clients, or if you’re trying to add new clients – you may wish to add a few domains that establish the benefits of working with your firm, or one that incorporates popular search terms.

Once you’ve selected a domain, you’ll want to populate it with a mini-site that relates to your message, and link to your main website, adding value in the “eyes” of the search engines. You can also use the mini-site to collect visitor information, or sign them up for a newsletter or free report.

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