How To Choose A Domain Name For Your Niche Website

July 28, 2012 by  Filed under: Domain 

A domain name is the address that your website will get found by people. In layman terms, it is the physical address you provide for others so that they can visit you. Hence with a domain name, your friends and target can find your website. It is the first most important criteria towards starting an online business.

Deciding on a domain name requires some prior study to the market and the target crowd. Here’s some tips for you to take note on how to choose a domain name for your website.

Market Research

In order for you to have a better chance to get found by Google the search engine, you need to identify the keywords that is widely searched by your target market. Actually this is the toughest step in deciding the domain name for your website. It usually takes days and sometimes even months to do the market research.

Luckily, Google has made it easy to understand the terms commonly search by the market via its Google Keywords Tool. Remember to use it to find out your niche before jumping into choosing your domain name based on emotions.

Choose .com Domains

As a newbie, often the decision which type of domain should one choose? Always choose a .com domain if possible. .com domains are the defacto in the industry and most people are accustomed to .com domains. It provides more credibility to your business compared domains.

Keywords Rich Domains

Domains should be keywords rich. Your domain names should be short and contain the commonly searched terms that your audience will search when you are doing your market research. This will ensure that your websites have a higher chance to be ranked on the first page of Google.

Short Domains

Domains should short and concise so that it is easier to remember. Remember if you have long domain name, chances are it is easier for misspellings and errors; it will make your website harder to be found. In the market these days, it is almost impossible to find 2 worded keywords. If you can, you have probably hit a goldmine. 3 to 4 worded keywords are still acceptable to most people. Anything more than that will be hard for your users to search.

Numbers and Hyphens

Avoid numbers and hyphens as much as possible. These not are natural keywords terms that people will type in the searchbox. A hyphenated domain does not rank as well as one that is non hyphenated. In addition, a hyphenated domain made it seem it is trying to copy the real domain, hence it gave the impression of an inferior website. You definitely do not want that to happen to your website and lose out on the traffic.

After deciding the on the domain name for your website, you can register them in domain registrar such as Godaddy and Namecheap for a mere amount of USD$10 annually.

Bess has more than 15 years of building websites ranging from SMEs to MNCs, serving as much as 5,000 people over the years. She started To Do Business Website to help people who wanted to start an online business, but do not how to make business website. If you are a business owner that is in need of a business website, check out her business website services.

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