How to Choose a Website Domain

November 24, 2011 by  Filed under: Domain 

In the physical world, you can distinguish a business because of its shop structure, window displays or signs. You would be able to tell that a restaurant is a restaurant, or clothing store is indeed a clothing store. On the internet, however, it is an entirely different story. Your web site domain name is the only clue to your online business.

For an internet business, you do not have visual clues, no location, no look and no store design. Instead, your visitors have to type in a word or set of words in the search engine browser to reach your site. Your prospective visitor has no way of knowing what your site is all about until he finds it and reach its content.

You domain name can spell your success or failure on the internet. A good domain name is the best online asset you can ever have. It can make your business stand out in the crowd, or just float aimlessly in cyberspace. The need to provide immediate clues to an internet business led to the prevalence of generic domain names. Generic names instantly provide the visitor with an idea of what the business is all about and what to expect and look for the site.

However, generic names do not necessarily create the “buzz” that you would like surrounding your web site. Branding has always been about proper names promotion. For better branding results, your domain name should stand out and be easy to remember.

Before you launch your online business web site, choose your domain name wisely. A domain name should be easy to remember and create a good mental imprint on the visitors. As an internet marketer, you have one chance to make a good first impression. On the web, first impression is measured in milliseconds. Therefore, good domain names are important to have a successful internet marketing business.

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