How To Choose The Perfect Domain Name – 3 Laws

November 24, 2011 by  Filed under: Domain 

Acquiring and choosing a domain name for your website is very important and key for any individual or organization. First you have to ask yourself a few questions:

Does your chosen domain name fit the market your in?

Is it a brandable name?

Does it consist of your websites targeted keywords?

The above questions are what you can consider the 3 laws or factors for a great domain name.

Now those are just a few questions that you need to ask yourself in order to choose a good domain name. You have to remember that it is preferable that your domain name is easy to pronounce, holds context to what your site is about ( unless you want to brand a certain word or phrase ), not too long, easy to remember and if your in a certain market or niche that it consists of those keywords you wish to target and monetize.

Does your chosen domain name fit the market your in?

What I mean by that is that nowadays everything on the internet is moving towards relevancy, especially when it comes to search engines and Google in particular making sure their search results are a relevant as can be… So thats why I’m saying unless you wish to brand a site with a cool word or phrase that you think the consumer would stick to make sure your name is relevant to what your site is about.

Is it a brandable name?

Now like previously mentioned a brandable domain name basically has little to none limits… As long as your consumer is taken by the name and it is something pretty easy to remember your fine. Also watch out for “slang” words that could be offensive to other cultures etc.



Does it consist of your websites targeted keywords?

Now this is where Search Engine optimization plays a big role, because of the relevancy factor cooperating with the theme of your websites and the keywords in that theme which you target. So if possible try and get a domain name that has that keyword(s) that you target. This will better your search listings and guide Google towards seeing your site as more relevant then others.

So make sure you follow these guidelines when purchasing a domain name… It’s sure to save you time and money.

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