Internet Marketing Tips – Be Careful When Picking Domain Names

November 24, 2011 by  Filed under: Domain 

I read the funniest forum post this morning. A friend of mine from the Warrior Forum, his name is Stewart McKay, made a post about how he was sending out emails to his list and for some reason the spam assassin score kept coming back 1.4 no matter what he did. Finally, he figured out that it was because of his domain name adwordsexcellence. Can you see why? Yeah, that’s it. Can you believe that? Just because inside the domain name spelled a certain word, he got hit with a spam score. This is why it is so important to be careful when picking out domain names.

Okay, so just how do we go about picking out domain names? Well, for starters, you want a domain name that is going to clearly represent what your product is about. So let’s say that you’re writing a book on how to cure acne naturally. You might want to come up with something like naturalacnecure. What if you’re writing a book on gardening. You might want to come up with something like gardeningtips. Now, a lot of people ask if they should use com, net, org, info, ws or something else. Let’s move on to that next.

There is no denying that dot com is the most common used. The reason is simple. Most people, when they think of a web site, they think of it being dot com. It was the first and it will always be the most commonly thought of. So, if you can get a dot com domain, get it. However, having said that, if the domain that you want is not available and the name is so perfect for your product that you’d be foolish to use anything else, then you’re better off going with net, ws or even tv if you can get it. The name of the domain is more important than the extension.

Finally, as in the case above, please check your domain name to make sure that you don’t have any words in it that can get you into trouble either with spam scores or with the law. Some words are copywrited or patented and they’re not allowed to be used by anyone other than the company. So if you’re going to apply for a domain name with a known company name in it, you might want to think twice about doing it. I’ve read many horror stories about people being sent letters to take down their websites.

If you take care in choosing a domain name, you’ll end up with one that will serve you well for many years to come.

To YOUR Success,

Steven Wagenheim

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