Making the Most of Your Domain

January 20, 2012 by  Filed under: Domain 

If you want your domain to be a success you have to build it to please others, not just yourself. This doesn’t mean you can’t have fun with it but if you want the traffic to keep returning you’ll have to cater to the qualities that make people visit and keep them coming back for more.

One of the most important and effective features of a successful website is content that keeps changing. People will come to your site once to see your product, read about your service or enjoy a peripheral article but if they see the same thing each time they visit they’ll find somewhere else to go. Would you return to a clothing store that carried the same merchandise season after season, year after year? Of course you wouldn’t. You like to see the new styles and fashions, new fabrics and new accessories. Websites should also change and offer new “merchandise”.

One type of content that people like is information that they can use. Let’s say your domain is dedicated to classic cars and the people that like to collect them or gather knowledge about them. Visual content is important so you could have a “classic of the week” section dedicated to a certain make and model of car every seven days. You could profile different collectors, especially celebrity collectors.

Articles are also big traffic magnets, especially when you can keep a steady flow of unique and different ones. Keeping an indexed archive of older articles will also keep the traffic stampeding in, providing a knowledge base that can earn you a place in thousands of web surfers’ “favorites” lists. The articles can be anything to do with classic cars; how they were made, the process through the eyes of the workers on the assembly line, the inspirations of the designers, the process followed in bringing a design to the assembly line. You can have articles about how car seats have changed, the materials used in them, why certain tires are better than others-the list is nearly endless!

But what if you don’t have time to create all that content yourself? That’s no problem because there are thousands of writers willing to create those articles and sell them to you with the copy writes. For just a couple of dollars per article you can have a nearly endless stream of fresh content from many perspective points. Your domain will become the preferred one to go to for anything to do with classic cars, especially when someone wants to know something they can’t find anywhere else.

If you are based in Canada you should register your domain with as well as providing your visitors with attractive and ever-changing content. Canadian visitors will know immediately that your goods and services are available relatively close to their proximity. Most people would rather do business in their own country than another, especially if it involves an item of some expense. It will also be easier to attract clients should you decide to take your business to the real world as well as the virtual.

Adam Dicker is one of the world’s top domainers in terms of both ownership and understanding of the domain space. Adam is also the owner of the most popular domain forum To learn more about buying and selling domains visit and signup today.

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