Tips For Selecting a Domain Name That Will Get You on the Road to Internet Success

November 24, 2011 by  Filed under: Domain 

If you are about to start on the road to internet success then everything about your business is deemed important. You must invest the time and energy to determine the best possible solution to every problem. You must focus on making the very best decisions for your business. One of the first decisions you must make is about the domain name for your website. Choosing a domain name is extremely important. After all a name that is hard for people to pronounce or spell is not going to help your website at all.

Yet having a domain name that basically says what your product or service is all about will help people to remember it. Using a word that will be used in search engines to find your business is called using a keyword. If you sell golf balls, you do not want to have a domain name that has nothing to do with the sale of golf balls. If your goal is to proceed down the road to internet success, then golf needs to be in the name somewhere.

Remember that using a name that is too long or difficult to spell is not recommended either. This is not conducive to people being able to remember the name. When they cannot remember your name your business takes a back seat to others with easier names. If it is hard to spell, they will give up after failed attempts to locate you.

One method for coming up with the right name to keep you on the road to internet success is to find a dictionary and write down everything you can find that is an alternative word for the product you will be selling or service you will be providing. You may be surprised at some of the common words that pop up that you did not even think about.

Having a domain name that is too close to a well known brand is not necessarily a good idea. Trademark violations can end up costing money and defeating the purpose of having a website in the first place. For this reason if there is any doubt it may be a good idea to hire either a lawyer or a search service to make sure the name you choose is not stepping on anybody’s toes. Trademark infringement is taken very seriously. Any business just starting out can end up bankrupt by having to defend against this type of charge.

These are a few pointers on domain name selection. If you do a few things to protect yourself at the beginning, your business should soon be on the road to internet success.

To your internet marketing success!

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